Posts Tagged ‘PR’

RCH Designs opens the “Studio Garage”

Monday, February 1st, 2010

studio garage

The RCH Designs “Studio Garage” is finally open.  After talking about it for years we finally have the garage stage up and running.

A clean white 25′ wide x 35′ long room with a custom silk ceiling baffle.  Lighting options for both video (constant) and still photos (constant and strobe) come with the stage.  Custom lighting boxes have also been built to assist in illuminating the undercarriage for that perfect photo or video product install or feature.

“I wanted to build a stage that could offer perfect lighting for customers wanting product install videos and clean well lit photos of products that were hard to capture on our main stage, such as those underneath a vehicle, said Ryan Hagel, owner of RCH Designs.  Now under one roof we can facilitate all your photo and video needs with two different stages”.

At the current time, with the “Studio Garage”, we offer the use of basic tools and machinery (air compressor and air tools, work bench, cordless power tools, wrenches, sockets, etc).

For rates and more information please e-mail ryan@rchdesigns.com.

About RCH Designs:
RCH Designs, located in a 6,000 sq ft facility in Huntington Beach, CA, is a full service photography studio, video production, marketing/advertising specialist, concept development, consulting, public relations, graphic and web design organization.

RCH Designs spotlighted in recent SEMA eNews article, see below…

Thursday, January 14th, 2010

SEMA eNews Vol. 13, No. 2

Harvard Manage Mentor® 10 is the most practical, engaging resource for fostering management skills and applying them on the job immediately. Sign up now.

Movers & Shakers: Edward Concialdi Scores Two Plane Tickets Through Post-SEMA Show Survey; Chris Ripper Joins Aftermarketer Club

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Congratulations to Edward Concialdi, material lifecycle analyst at K&N Engineering, for being randomly drawn from a list of more than 2,300 buyers and exhibitors who completed the post-SEMA Show Survey. The survey results are used internally to continuously improve what now is the undisputed largest automotive aftermarket show on the planet. Concialdi will receive two round-trip tickets on JetBlue, good to any destination in the continental United States where JetBlue flies.

Auto and specialty-parts industry Internet marketing agency AfterMarketer Club named Chris Ripper vice president and general manager, effective March 1. Ripper, who will report directly to AfterMarketer Club founder and CEO Brian Offenberger, was most recently the vice president of sales and marketing for Chux Trux Inc., a Missouri-based retailer of truck and automotive accessories. Ripper is also a Select Committee member for SEMA’s Light Truck Accessory Alliance (LTAA), a member of SEMA’s Data Tool Design Task Force, a founding member of SEMA’s Suspension Task Force and is a consultant to the SEMA Education Institute.

SEMA’s Motorsports Parts Manufacturers Council (MPMC) and WyoTech will host an automotive panel discussion, Wednesday, January 20, at the Wally Parks NHRA Motorsports Museum in Pomona, California, following the second day of the MPMC Media Trade Conference. MPMC members and media are invited to attend the panel discussion beginning at 7:00 p.m., which will feature top performance aftermarket industry leaders talking on future trends, technology and training. This moderated panel will challenge members to share their views on careers, new-product development, hybrids, future technology and more.

The event is free to MPMC members and media and will feature the following panelists:

  • John Hurd, Campus President, WyoTech
  • Doug Dwyer, Executive Vice President, Schiefer Media
  • Doug Evans, Senior Vice President, Source Interlink Media
  • Jeff Gerkin, General Manager, BMW South County
  • Paul “Scooter” Brothers, Co-Owner, COMP Performance Group
  • Kyle Fickler, Vice President Sales and Marketing, Weld Racing
  • Steve Matusek, Founder President, Aeromotive
  • Camee Edelbrock, Moderator

Even better, organizers will serve IN-N-OUT burgers, chips and drinks from 6:00 p.m. Museum tours are also offered from 8:00 p.m.

The Wally Parks NHRA Motorsports Museum is located at 1101 W. McKinley Avenue, Building 3A, Pomona, California.

Can’t make the session? Tune into a live webcast of the event using this link. A replay of the panel discussion will
also be available through April 20.

Questions? Contact Camee Edelbrock, 310/466-0915 or e-mail camee@schiefermedia.com.

Mark Sprague
Mark Sprague

Mark Sprague was promoted to corporate marketing manager for NGK Spark Plugs (USA) Inc.Sprague has been with NGK since 2003 and previously served as marketing manager for the Aftermarket Division. Prior to that, he served as product marketing manager. In his new role, Sprague will continue to oversee marketing and product functions for NGK.

Deeza Chassis Parts has signed agreements with three manufacturers’ representatives firms to help market its premium line of chassis parts for the global aftermarket. The companies are Dolan-Lynch Sales, Shane Brown & Associates and SPMI LP. Dolan-Lynch Sales will represent Deeza Chassis Parts in Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut and New York. Shane Brown & Associates will represent the company in Florida. SPMI LP will represent Deeza Chassis Parts in Texas, Oklahoma, Louisiana and Arkansas.

AMSOIL has partnered with Popular Hot Rodding magazine as the title sponsor the 2010 Engine Masters Challenge, an engine-building competition featuring some of the most prestigious builders from around the world. Set for October 4–8 at the University of Northwestern Ohio, entries are still being accepted with Popular Hot Rodding until February 15.

RCH Designs announced that it is the advertising agency of record for Rancho SuspensionDynomax and Performance Exhaust. RCH will coordinate and execute media buy, ad insertion and ad creation for the three companies in 2010.

Jeff Vanlaningham
Jeff Vanlaningham

Jeff Vanlaningham was promoted to president of RealTruck. He joined RealTruck.com in 2007 as the vice president of operations. Vanlaningham joined the company having five years of experience as the director of marketing for an accessories manufacturer. Prior to being in the automotive aftermarket industry he worked at Merck and Kraft Foods.

Penray has promoted Howard Laga to president of Penray Companies Inc. In addition to managing daily operations for the company, Laga will oversee the daily business of Penray and direct the formulation and implementation of short- and long-term operational goals to meet business profitability and growth objectives. In addition, Laga manages the supply chain, from the purchasing function through manufacturing, as well as all aspects of finance, information systems and sales and marketing.

A-1 Automatic Transmissions is celebrating its 50th anniversary in 2010 and has moved into a new 15,000-sq.-ft. facility at 2826 Kauffman Ave. in Vancouver, Washington. Company founder, Marv “2-Speed” Ripes, is still active in the technical side of the company while day-to-day operations are handled by veteran racer Alan Bowdish and his son Adam.

Martins Industries launched a new website for its tire and wheel racking, handling and display division. According to the company, 16 new products have been added to the site, and it plans to introduce seven new products during the next two months.

SMS Camaro Yellow
2010 SMS 620 Camaro

Steve Saleen launched the first official images of the 2010 SMS 620 Camaro at the 2010 North American International Auto Show in Detroit. The 2010 SMS 620 Camaro is the third and latest of the ultra-high performance automobiles produced by Steve Saleen’s company, SMS Supercars. The SMS 620 Camaro will utilize a 6.2L V8 engine featuring 575 hp and 600 lb.-ft. of torque, while the even more powerful 6.2L V8 of the SMS 620X Camaro, with all new internals and CNC headwork, delivers a stunning 715 hp and 700 lb.-ft. Both use the (patent-pending) SMS 296 Supercharger for their incredible horsepower and torque gains. Transmission options include a six-speed automatic or six-speed manual on both models.

BodyShop Business Publisher Scott Shriber was named the publisher of Counterman magazine and has been given additional responsibilities as publisher of aftermarketNews. Both are Babcox publications. Shriber joined Babcox in August 2008 as publisher of BodyShop Business magazine, a role that he will continue in addition to his new responsibilities withCounterman and aftermarketNews. Prior to joining Babcox, Shriber was national sales manager for OEConnection, and he spent 28 years with Ford Motor Co. in a number of positions of increasing responsibility.

Poison Spyder Customs Website Launched

Thursday, August 13th, 2009

Poison Spyder CustomsHuntington Beach, Calif. – August 12, 2009, RCH Designs announces the launch of Poison Spyder Customs website, www.poisonspyder.com (”website”). Larry and Cheri McRae purchased Poison Spyder Customs (”Poison Spyder”), one of the most recognized names in the off-road market, in February of this year.

After months of hard work and dedication to continuing the high quality and hard-core product that Poison Spyder is so well known for, today, the McRae’s are ecstatic to announce they are open for business and the all-new Poison Spyder website, built by RCH Designs, is live and ready for all you on-line shoppers, so check it out and place your order today.

Ryan Hagel, owner of RCH Designs, stated, “After many phone conversations and emails, I had the privilege of meeting the McRae’s in Moab last year during Easter Jeep Safari. I could see immediately their love for the off-road, competitive spirit and true respect for the off-road industry and the people that follow it. We welcomed the opportunity to design and build Poison Spyder’s new website to capture their passion for the off-road and showcase the quality products they produce for their clients.”

“We are extremely pleased with the quality product that RCH has produced for us, stated Larry McRae, president of Poison Spyder Customs. We have really enjoyed working with the team at RCH Designs and look forward to building our relationship with them as we continue to enhance and expand the site.”

As new events take place and new products become available they will be added to the site, so keep checking back to see the latest product and all the fun at www.poisonspyder.com.

About Poison Spyder Customs

Poison Spyder Customs, located in Banning, CA, specializes in making the best aftermarket off-road accessories and performance modification parts both in function and form for all Jeep® vehicles. The McRae’s and everyone at Poison Spyder strive for excellence by bringing their passion for the off-road into everything they do.

For more information on Poison Spyder Customs, please visit www.poisonspyder.com.

About RCH Designs

RCH Designs occupies a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing/advertising specialist, concept development, consulting, public relations, graphic and web design organization.

For more information about RCH Designs, please visit www.rchdesigns.com.

RCH Designs launches Azuñia Tequila Website

Wednesday, July 29th, 2009

FOR IMMEDIATE RELEASE

HUNTINGTON BEACH, CA., July 29th, 2009 – RCH Designs announces the launch of Azuñia Tequila’s (”Azuñia”) website, www.azuniatequila.com (”the website”). Azuñia is an ultra-premium tequila, made from the finest quality100% Weber Blue Agave plants hand selected from the Jalisco region of Mexico, imported by Intersect Beverage, Newport Beach, CA.

Picture 6Intersect Beverage Chief Executive Officer, Jim Riley, said, “We are very excited about the launch of Azuñia’s website designed and built by RCH Designs (”RCH”). It was a natural fit given the relationship we have built with RCH as our marketing, public relations and advertising resource and the extensive design work RCH has provided.”

“RCH is thrilled to expand its client portfolio to include such an exceptional brand of tequila, said Ryan Hagel, owner RCH. When Jim Riley insisted that RCH travel to Amatitán, Mexico with he and his partners, we knew it was an opportunity of a lifetime. Though only a week long, our trip to Amatitán afforded us an intimate setting to learn first hand from the expert farmers their traditional process of making tequila.”

The process followed by Azuñia Tequila is one of pure dedication to craftsmanship. This is not an automated machine run system; their process is a manual hard working process all the way up to the bottling. They fill six bottles at a time, with each bottle being inspected and sealed by two different workers. Talk about quality control.

RCH takes the same hands on approach when working with clients, regardless if it’s a new client or a new product for an existing client. “We are dedicated to learning and understanding the process or significance of each product in order to produce the appropriate content for each project. Whether its images for websites or written content for marketing materials, when given the chance to build a library/database of information our clients can use for years to come, we welcome the opportunity to do so,” stated Hagel.

Picture 8“We look forward to building upon the websites solid foundation, as Azuñia continues to grow, by driving more interest to the site with future enhancements focusing on consumers and distributors,” stated Hagel.

RCH will always look for new and innovative ways to help our client’s gain position in the marketplace and build additional brand recognition, whether via the internet or through marketing materials, etc., their success is our success.

“We are extremely pleased with the product that RCH has produced for us. We look forward to working with them as we continue to enhance and expand the website and launch additional products in the future,” stated Riley.

About RCH Designs

RCH Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing/advertising specialist, concept development, consulting, public relations, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com.

For More Information on RCH Designs:

Terra Hagel, RCH Designs

714-842-9899, terra@rchdesigns.com

About Intersect Beverage

Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefining the spirits industry, having fun while delivering only the finest quality products to the market.

Intersect Beverages’ products include:

Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts).

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo.

Each brand delivering a distinct flavor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

RCH Designs Announces the Launch of DynoMax Performance Exhaust’s Renovated Website

Thursday, July 2nd, 2009

Picture 9RCH Designs announces the launch of DynoMax Performance Exhaust’s (”DynoMax”) renovated website, www.dynomax.com (”website”). DynoMax is one of North America’s leading suppliers of dyno-proven exhaust technologies for passenger cars, light trucks and sport utility vehicles.

After 20 years in business, DynoMax recognized that it was time to reinvent themselves and their product in order to maintain its position in the marketplace and gain additional brand recognition.

“We started the re-image of DynoMax back at the 2008 Sema show when we had RCH Designs update our logo, print marketing materials and design and create point of purchase displays”, said Joe Pase, General Manager, DynoMax. “As consumers and technology continue to evolve we knew it was time to transform our product and how we reach our customers, what better way than with the launch of a new innovative website. We knew revamping the website, would be a big undertaking with as long as the company has been in business and the thousands of SKUs that would need to be incorporated within the site.”

“Having worked with RCH Designs for the past three years, on other product initiatives such as the re-imaging of www.GoRancho.com, we knew RCH could accomplish the same positive impact with the reinvention of the DynoMax website”, stated Pase.

Ryan Hagel, owner RCH Designs, commented, “This project allows us to showcase the multiple services RCH can provide, giving us the ability and freedom to mesh our database creation, graphic design and photography all within a website. Other than product schematics and part numbers we had to start from scratch with this site design and build. In order to create the new look and feel for the website we had to produce new images of vehicles and products. It was important that the new image/brand be edgy enough for the younger crowd but not too over the top for the DynoMax diehards that have and continue to support the brand today.”

Picture 10“We are extremely pleased with the product that RCH has produced for us. We look forward to working with them as we continue to enhance and expand the site, stated Pase. This launch is version 1.0. As we continue to evolve with more technologies we are excited to be able to provide the consumers updates in future versions, as we incorporate flash, functionality and fun within www.dynomax.com.”

Updates to watch for in the future include; more videos, more sound bites and a vehicle make and model look up system for both complete exhaust systems as well as mufflers. “Our goal is to make this site attractive to consumers looking to buy product and help drive more sales to the DynoMax dealers selling the product”, stated Hagel.

“With the state of the economy as it is, there is no better time, to update and reinvent your product, brand, image, etc. than now”, said Hagel. “People may not be buying today, but they are still looking, researching and making their wish lists for when it is once again time to purchase. The last thing any company wants is to be left on the sidelines. Sooner or later the economy will bounce back and when it does, it will be too late for those that chose to cut costs by not spending money updating websites, products, displays and the materials that tell their story and distinguish their product from the other guys.”

To learn more about DynoMax visit www.dynomax.com.

About RCH Designs

RCH Designs, located in a new 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing specialist, concept development, consulting, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com or contact Terra Hagel, terra@rchdesigns.com, 714-842-9899.