Dynomax Performance Exhaust has a few select cat-back systems for the 2010 Ford Mustang for SEMA Project builders. If you have a 2010 Mustang going to SEMA and are interested in a system, please e-mail ryan@rchdesigns.com images and a quick run down of media and marketing behind the project.
RCH Designs announces the launch of DynoMax Performance Exhaust’s (”DynoMax”) renovated website, www.dynomax.com (”website”). DynoMax is one of North America’s leading suppliers of dyno-proven exhaust technologies for passenger cars, light trucks and sport utility vehicles.
After 20 years in business, DynoMax recognized that it was time to reinvent themselves and their product in order to maintain its position in the marketplace and gain additional brand recognition.
“We started the re-image of DynoMax back at the 2008 Sema show when we had RCH Designs update our logo, print marketing materials and design and create point of purchase displays”, said Joe Pase, General Manager, DynoMax. “As consumers and technology continue to evolve we knew it was time to transform our product and how we reach our customers, what better way than with the launch of a new innovative website. We knew revamping the website, would be a big undertaking with as long as the company has been in business and the thousands of SKUs that would need to be incorporated within the site.”
“Having worked with RCH Designs for the past three years, on other product initiatives such as the re-imaging of www.GoRancho.com, we knew RCH could accomplish the same positive impact with the reinvention of the DynoMax website”, stated Pase.
Ryan Hagel, owner RCH Designs, commented, “This project allows us to showcase the multiple services RCH can provide, giving us the ability and freedom to mesh our database creation, graphic design and photography all within a website. Other than product schematics and part numbers we had to start from scratch with this site design and build. In order to create the new look and feel for the website we had to produce new images of vehicles and products. It was important that the new image/brand be edgy enough for the younger crowd but not too over the top for the DynoMax diehards that have and continue to support the brand today.”
“We are extremely pleased with the product that RCH has produced for us. We look forward to working with them as we continue to enhance and expand the site, stated Pase. This launch is version 1.0. As we continue to evolve with more technologies we are excited to be able to provide the consumers updates in future versions, as we incorporate flash, functionality and fun within www.dynomax.com.”
Updates to watch for in the future include; more videos, more sound bites and a vehicle make and model look up system for both complete exhaust systems as well as mufflers. “Our goal is to make this site attractive to consumers looking to buy product and help drive more sales to the DynoMax dealers selling the product”, stated Hagel.
“With the state of the economy as it is, there is no better time, to update and reinvent your product, brand, image, etc. than now”, said Hagel. “People may not be buying today, but they are still looking, researching and making their wish lists for when it is once again time to purchase. The last thing any company wants is to be left on the sidelines. Sooner or later the economy will bounce back and when it does, it will be too late for those that chose to cut costs by not spending money updating websites, products, displays and the materials that tell their story and distinguish their product from the other guys.”
To learn more about DynoMax visit www.dynomax.com.
About RCH Designs
RCH Designs, located in a new 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing specialist, concept development, consulting, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com or contact Terra Hagel, terra@rchdesigns.com, 714-842-9899.
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