Posts Tagged ‘MasterCraft’

RCH Designs launches new website for MasterCraft Safety

Wednesday, March 6th, 2013

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For Immediate Release –

Huntington Beach, CA – March 6, 2013 – RCH Designs launches Version 3.0 website for MasterCraft Safety.  This new website incorporates feature rich and user friendly functionality, world class product photography (also done by RCH Designs) and full E-commerce capabilities.

“We always tell our clients that a website is never done, it’s always a work in progress.  Building a website is not like designing an ad for a magazine, after the initial creation you have to keep feeding it.  Since building the first site for MasterCraft back in 2007, to today’s launch, of what we call Version 3.0, not only has the technology behind building websites increased tremendously, so too has the product offerings from MasterCraft Safety, explained Ryan Hagel, CEO of RCH Designs. The ability to obtain full product knowledge and get all the way to “add to cart” in less than 3 – 4 clicks was the task set forth by Robbie Pierce, CEO of MasterCraft Safety.  Simple and easy navigation with clean pages throughout the site….sounds simple right?  Luckily I have the best team here at RCH Designs and we are very proud to put our name on this latest version,” said Hagel.

“We are extremely happy with the new site.  RCH has created a website that not only reflects our product at its best, but makes the user experience better than it’s ever been. As internet sales have increased so have consumer websites, as well as customers expectations while making purchases; we believe our new website meets those expectations,” stated Robbie Pierce, CEO MasterCraft Safety / Impact by MasterCraft Safety.

(MasterCraft Baja RS Landing Page)

(MasterCraft Baja RS Landing Page)

(Product Category Landing Page)

(Product Category Landing Page)

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About MasterCraft Safety:
Based in Santee, California, MasterCraft Safety is the leading manufacturer of driving suits, window nets, and innovative energy attenuating safety seating and restraint systems custom tailored to endure the most extreme environmental conditions and off-road terrain.  In addition to three decades of real world testing in the most extreme racing conditions, independent tests by nationally recognized laboratories indicate the MasterCraft Safety energy attenuating seat directly resulted in an 84% reduction of energy in a 55 “G” load event.  Additional testing in the +Z axis has resulted in impressive Dynamic Response Index data of 13.7 in a (nominal) 350G impact. These qualities and craftsmanship make MasterCraft seats the leading choice for environments where safety can mean the difference between life and death, from desert racing to hostile territory overseas.

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About RCH Designs:
RCH Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography/video studio, marketing specialist, concept development, consulting, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com.


RCH Designs Expands Relationship with MasterCraft Safety

Thursday, March 24th, 2011
RCH Designs, LLC announced today it will handle all aspects of advertising (ad creation, ad insertion and media buy), marketing materials and web design for Impact by MasterCraft Safety, MasterCraft Safety and MasterCraft Defense.

Impact! Racing (now Impact by MasterCraft Safety) was acquired by MasterCraft Safety as of December 1, 2010.  Impact’s deep roots in “everything motorsports” related to safety products was a perfect match in the making for MasterCraft Safety.

“Robbie Pierce and his entire team have done an incredible job building MasterCraft Safety and MasterCraft Defense.  We are honored that they have chosen RCH Designs to continue to help market these marquee brands as well as their new acquisition of Impact by MasterCraft Safety.  Knowing the time and effort that has been put into both MasterCraft and Impact to get them where they are today is a testament to the quality of their products.  At RCH Designs we take pride in our attention to detail, which we believe has helped make our relationship with MasterCraft Inc. grow to where it is today,” commented Ryan Hagel, owner RCH Designs.

“The road our team at RCH Designs has traveled with MasterCraft Safety and MasterCraft Defense has been a strap in, (to your MasterCraft Seat and restraints of course) and hold on for a fun filled, fast pace, never a dull moment thrill ride, said Hagel.  If you want to see what a company looks like that is truly “ON THE GAS”, keep an eye out for what happens in 2011 with the MasterCraft Safety / Impact by MasterCraft Safety crew.”

About MasterCraft Safety:
Based in Santee, California, MasterCraft Safety is the leading manufacturer of driving suits, window nets, and innovative safety seating and restraint systems custom tailored to endure the most extreme environmental conditions and off-road terrain. In addition to four decades of real world testing in the most extreme racing conditions, independent tests by nationally recognized laboratories indicate the MasterCraft Safety suspension seat directly resulted in an 84% reduction of energy in a 55 “G” load event. Whether the Impact! Racing or MasterCraft Safety products are on a top fuel dragster, a SCORE Trophy Truck or a blast-attenuating seat for a military MRAP, the common theme is both companies are the first choice in environments where safety can mean the difference between life and death.For more information on all of MasterCraft Safety product offerings please visit www.mastercraftsafety.com.

About MasterCraft Safety:
Based in the heart of “Gasoline Alley” in Brownsburg, Indiana, Impact was founded in 2002 by pioneering safety guru, Bill Simpson.  With over 50 years of motorsports safety experience and heritage, the Impact product line includes world-class helmets, restraints, drag chutes and a full-line of fire protection apparel for all forms of competition.  Whether it is an open wheel IndyCar, nitro-burning dragster, or a dirt late model, Impact by MasterCraft Safety has the ideal products for every driver and every race vehicle.

About RCH Desings:
RCH Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography/video studio, marketing specialist, concept development, consulting, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com.

RCH Designs creates “real life” ad campaign for MasterCraft Safety

Thursday, July 8th, 2010

Huntington Beach, Calif. – July 8, 2010CSteele Ad

RCH Designs announces the creation and launch of MasterCraft Safety’s “real life” ad campaign. MasterCraft Safety is the leading manufacturer of performance off-road suspension seating and other vehicle safety equipment.

This “real life” ad campaign focuses on real life situations where the MasterCraft Safety products have been put to the test and prove that MasterCraft really does provide safety in motion.

“Giving a real life perspective to a product adds a whole new element to it’s value as well as that of the company that produces the product, said Ryan Hagel, owner of RCH Designs, we enjoyed creating the layout and design of these “real life” ads, which allows the reader to embrace MasterCraft products from a whole new point of view.”

SGeiser Ad“We welcome the opportunity to call out some of our work products that demonstrate the creative & design capabilities of RCH Designs which are sometimes overshadowed by the website and photography side of the business,” stated Hagel.

For more information on all of MasterCraft Safety product offerings please visit www.mastercraftsafety.com.

About RCH Designs

RCH Designs, located in a new 6,000 sq foot facility in Huntington Beach, CA, is a full service photography/video studio, marketing specialist, concept development, consulting, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com.