Archive for May, 2012

RCH Designs Introduces the Interactive Garage

Wednesday, May 9th, 2012

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RCH Designs is a photography studio, marketing & sales support (we don’t like the tag/title of agency), graphic & web design, project vehicle coordinator, and general consultant for the automotive industry.  Our goal for our clients is to think outside of the box to create unique products, in this case, programs to help sell and market your accessories.

RCH Designs has developed the ultimate automotive accessories salesperson.  Combining an innovative software program with professional digital imaging we created Interactive Garage. The Interactive Garage software, hosted by RCH Designs, has no limitations. Interactive Garage can sell accessories on any web site 24/7/365, making it the hardest working employee or sales person you will ever hire.  Currently we are targeting the top manufacturers in the industry that are building products for the 2007-12 Jeep® Wrangler JK.

Traditional channels of distribution can be changed with the use of Interactive Garage. We solved complex programming problems to handle hundreds of accessories on a single vehicle.  Interactive Garage delivers powerful, data-driven, in-store or web-based interactive configuration software that allows consumers the opportunity to “try things on” interactively, ultimately allowing them to make more informed, more satisfying purchasing decisions. Interactive Garage will become the standard for visual personalization technology as it defines how vehicles can be personalized in the showroom, on the Internet, or at home by providing consumers a better way to view and buy exactly what they want.

In Interactive Garage we build vehicles, actually the customer designs the vehicle, and we are the mechanics, bolting accessories on/off at the click of a mouse in addition to displaying what interior and performance accessories are available with pop up information panels. The options to choose from are endless with a plethora of exterior, interior, and performance parts and accessories. The base vehicle is the one in your driveway you are thinking about fixing up, the one in the dealer showroom you are thinking about buying, or the one on Craig’s list that will be ‘new to you’.

Why/How Interactive Garage sells accessories:

1. First and foremost Interactive Garage is exciting, fun and very user friendly. After seeing Interactive Garage, vehicle owners that were not looking for accessories will want to see what is available for their vehicle.  A virtual “Wish List” creator.

2. Our software is on the job 24/7/365.  Interactive Garage knows all the products available for each vehicle, product features, current applications and pricing.

3. Interactive Garage shows the customer what the accessory will look like on their specified vehicle – make, model, and color.  What a stylist does for the fashion industry, Interactive Garage does for the automotive industry – allowing the consumer to see and try on different accessories/parts before purchasing.

4. The consumer can take all the time they need to personalize their vehicle, the program is viewable at home, the office, or sitting at their local Starbucks.

5. Interactive Garage can expose more accessories in 10 minutes than an in-store sales person can do in eight hours.

6. Consumers want to view a selection of products and styles and read product information before they make a decision. Interactive Garage provides this environment.

built jk with shopping cart

Screen shot of built up Jeep JK and shopping cart info page

screen shot of pop up info box

Screen shot of pop up info box

Question:

How do you get your products on the Interactive Garage Software program?

Answer:

Right now our main objective at Interactive Garage is to populate the database of products for the 2007-2012 Jeep Wrangler JK (4-door).  At this time we will be offering up the following on a one-time “proof of concept” promotion.

Offer:

Send in your product/s to be photographed on our Jeep JK (product/s will remain the property of RCH Designs).

$200 imaging fee per product (future price for “Interactive Products” is $1000 per).

You will receive your product/s imaged on the JK with full usage rights* in high resolution .jpg or .tiff format.

*Configuration based on the available “other” products/accessories on the Interactive Garage Software in the same front ¾ view.  Does not include multiple angles and views of your product/s.

Product/s will be programmed in the Interactive Garage Software.

More Info box will be created and programmed to accompany your product/s on the Interactive Garage Software.

Upon your approval, product will be available to the online retailers that the Interactive Garage Software is licensed to.

Our scheduled date to shoot the Jeep JK in the RCH Designs studio is June 4th, 2012.  This should give you plenty of time to get your product/s ready and have them shipped in an affordable manner to our office (address below).  If you have any questions, please don’t hesitate to call us to discuss @ 714.842.9899.

If you don’t see a product category that fits what you manufacturer for the JK, please call us to discuss.  The software has no limitations, adding new product categories (Batteries, Drivetrain, etc) or sub categories is just a mouse click away.

Obviously all products are not created equal…meaning that there are some products that we just don’t need to actually install on the vehicle to become part of the Interactive Garage.  We will handle those on a product by product basis.  Call us to discuss if your interested in the program but not sure how your products will look, work, and function within the software.

Question:

Can I run the Interactive Garage Software on my companies website?

Answer:

Absolutely!  We will work with you and your IT team to see what is the best option for you to run the Interactive Garage custom program on your site.  Every site is different in design and development, so we will need to determine the cost and timing based on your current web situation.

Thank you for taking the time to review this new and exciting program from RCH Designs.

Demo can be viewed at: www.interactivegarage.com (click on “Interactive Garage Demo”)

Please, if your viewing on a MAC use FireFox and NOT Safari.  We are currently working out the bugs on that particular browser platform.

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RCH Designs

About RCH Designs:

RCH  Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is  a full service photography/video studio, marketing specialist, concept  development, consulting, graphic and web design organization. For more  information about RCH Designs, please visit www.rchdesigns.com.