Archive for July, 2009

RCH Designs launches Azuñia Tequila Website

Wednesday, July 29th, 2009

FOR IMMEDIATE RELEASE

HUNTINGTON BEACH, CA., July 29th, 2009 – RCH Designs announces the launch of Azuñia Tequila’s (“Azuñia”) website, www.azuniatequila.com (“the website”). Azuñia is an ultra-premium tequila, made from the finest quality100% Weber Blue Agave plants hand selected from the Jalisco region of Mexico, imported by Intersect Beverage, Newport Beach, CA.

Picture 6Intersect Beverage Chief Executive Officer, Jim Riley, said, “We are very excited about the launch of Azuñia’s website designed and built by RCH Designs (“RCH”). It was a natural fit given the relationship we have built with RCH as our marketing, public relations and advertising resource and the extensive design work RCH has provided.”

“RCH is thrilled to expand its client portfolio to include such an exceptional brand of tequila, said Ryan Hagel, owner RCH. When Jim Riley insisted that RCH travel to Amatitán, Mexico with he and his partners, we knew it was an opportunity of a lifetime. Though only a week long, our trip to Amatitán afforded us an intimate setting to learn first hand from the expert farmers their traditional process of making tequila.”

The process followed by Azuñia Tequila is one of pure dedication to craftsmanship. This is not an automated machine run system; their process is a manual hard working process all the way up to the bottling. They fill six bottles at a time, with each bottle being inspected and sealed by two different workers. Talk about quality control.

RCH takes the same hands on approach when working with clients, regardless if it’s a new client or a new product for an existing client. “We are dedicated to learning and understanding the process or significance of each product in order to produce the appropriate content for each project. Whether its images for websites or written content for marketing materials, when given the chance to build a library/database of information our clients can use for years to come, we welcome the opportunity to do so,” stated Hagel.

Picture 8“We look forward to building upon the websites solid foundation, as Azuñia continues to grow, by driving more interest to the site with future enhancements focusing on consumers and distributors,” stated Hagel.

RCH will always look for new and innovative ways to help our client’s gain position in the marketplace and build additional brand recognition, whether via the internet or through marketing materials, etc., their success is our success.

“We are extremely pleased with the product that RCH has produced for us. We look forward to working with them as we continue to enhance and expand the website and launch additional products in the future,” stated Riley.

About RCH Designs

RCH Designs, located in a 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing/advertising specialist, concept development, consulting, public relations, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com.

For More Information on RCH Designs:

Terra Hagel, RCH Designs

714-842-9899, terra@rchdesigns.com

About Intersect Beverage

Intersect Beverage, located in Newport Beach, CA, imports premium tequilas. Executives, Jim Riley and Kirk Gaither, have more than twenty years experience in the spirits industry. Intersect Beverage is committed to delivering the highest quality brands and products to every client, employing the best management and sales team in the industry involving each individual in the success of the company and its partners. Dedicated to redefining the spirits industry, having fun while delivering only the finest quality products to the market.

Intersect Beverages’ products include:

Azuñia Tequila (ultra-premium tequila) produced from the finest quality hand-selected 100% Weber blue agave plants, grown and harvested by one of the oldest and most experienced growers in the Jalisco Region of Mexico. Azuñia’s Tequila portfolio includes: Platinum Blanco (perfect choice for a refreshing Azuñia margarita), Reposado (an authentic pleasure with a touch of smokiness) and Añejo (the most sophisticated with hints of vanilla and nuts).

Regional Tequila (authentic premium tequila) produced from 100% Weber Blue Agave and double distilled. Regional’s portfolio includes: Regional Blanco, Reposado and Añejo.

Each brand delivering a distinct flavor for all to enjoy!

To learn more about Azuñia Ultra-Premium Tequilas and to download a list of Azuñia Tequila cocktails visit www.azuniatequila.com.

RCH Designs Announces the Launch of DynoMax Performance Exhaust’s Renovated Website

Thursday, July 2nd, 2009

Picture 9RCH Designs announces the launch of DynoMax Performance Exhaust’s (“DynoMax”) renovated website, www.dynomax.com (“website”). DynoMax is one of North America’s leading suppliers of dyno-proven exhaust technologies for passenger cars, light trucks and sport utility vehicles.

After 20 years in business, DynoMax recognized that it was time to reinvent themselves and their product in order to maintain its position in the marketplace and gain additional brand recognition.

“We started the re-image of DynoMax back at the 2008 Sema show when we had RCH Designs update our logo, print marketing materials and design and create point of purchase displays”, said Joe Pase, General Manager, DynoMax. “As consumers and technology continue to evolve we knew it was time to transform our product and how we reach our customers, what better way than with the launch of a new innovative website. We knew revamping the website, would be a big undertaking with as long as the company has been in business and the thousands of SKUs that would need to be incorporated within the site.”

“Having worked with RCH Designs for the past three years, on other product initiatives such as the re-imaging of www.GoRancho.com, we knew RCH could accomplish the same positive impact with the reinvention of the DynoMax website”, stated Pase.

Ryan Hagel, owner RCH Designs, commented, “This project allows us to showcase the multiple services RCH can provide, giving us the ability and freedom to mesh our database creation, graphic design and photography all within a website. Other than product schematics and part numbers we had to start from scratch with this site design and build. In order to create the new look and feel for the website we had to produce new images of vehicles and products. It was important that the new image/brand be edgy enough for the younger crowd but not too over the top for the DynoMax diehards that have and continue to support the brand today.”

Picture 10“We are extremely pleased with the product that RCH has produced for us. We look forward to working with them as we continue to enhance and expand the site, stated Pase. This launch is version 1.0. As we continue to evolve with more technologies we are excited to be able to provide the consumers updates in future versions, as we incorporate flash, functionality and fun within www.dynomax.com.”

Updates to watch for in the future include; more videos, more sound bites and a vehicle make and model look up system for both complete exhaust systems as well as mufflers. “Our goal is to make this site attractive to consumers looking to buy product and help drive more sales to the DynoMax dealers selling the product”, stated Hagel.

“With the state of the economy as it is, there is no better time, to update and reinvent your product, brand, image, etc. than now”, said Hagel. “People may not be buying today, but they are still looking, researching and making their wish lists for when it is once again time to purchase. The last thing any company wants is to be left on the sidelines. Sooner or later the economy will bounce back and when it does, it will be too late for those that chose to cut costs by not spending money updating websites, products, displays and the materials that tell their story and distinguish their product from the other guys.”

To learn more about DynoMax visit www.dynomax.com.

About RCH Designs

RCH Designs, located in a new 6,000 sq foot facility in Huntington Beach, CA, is a full service photography studio, marketing specialist, concept development, consulting, graphic and web design organization. For more information about RCH Designs, please visit www.rchdesigns.com or contact Terra Hagel, terra@rchdesigns.com, 714-842-9899.